Feeling the pinch of rising production and adaptation costs?? Our low cost studio solution comes with full creative control

When Estée Lauder and its group of companies, including brands like Bobbi Brown, Clinique, Tom Ford, MAC, and Aveda, came to us, they faced a significant challenge. As a D2C brand, they required a lot of creatives and content on the go, which was becoming very expensive. Some agencies were charging over ₹25,000 for basic work, essentially paying a lot for minimal output. Here’s how we tackled the issue:

1. Assessment: We started by thoroughly understanding the creative needs and content demands of Estée Lauder and its associated brands.
2. Studio Setup: We built a state-of-the-art studio from scratch, designed to handle all aspects of content production in-house.
3. Team Assembly: We assembled a dedicated team of three talented individuals whose collective output was 20 times greater than the previous arrangement, at just 1/100th of the cost.
4. Creative Control: This setup allowed Estée Lauder to maintain complete creative control over their content.
5. Cost Reduction: By eliminating the hefty charges for external adaptations and content production, we significantly reduced their costs.
6. Efficiency: With our efficient processes, the team could produce high-quality content swiftly and effectively.

The custom studio led to a streamlined content production process, enhancing efficiency and quality control. Estée Lauder now enjoys lower production costs and greater agility in creating engaging content tailored to their brand’s needs.