Influencer campaign on your mind? Try a compliance approved one!

When PayTM Money Talks faced challenges in reaching their audience on social platforms, we knew we needed an innovative approach. Here’s how we tackled it:

ZiWorks leveraged influencer collaborations to boost engagement and amplify PayTM Money Talks’ reach.

1. Identification and Shortlisting: We started by identifying and shortlisting top influencers on platforms like YouTube, Facebook, and Instagram. We carefully selected influencers whose audiences aligned with PayTM Money Talks’ target demographic to ensure maximum impact.
2. Influencer Partnerships: We partnered with these top influencers. Their large and engaged followings helped us connect PayTM Money Talks with their target audience more effectively.
3. Strategic Campaigns: Our campaigns were meticulously planned and executed. We focused on investor education, product reviews, and deep dives into offerings, all under SEBI guidelines. This comprehensive approach ensured that individuals were well-informed about PayTM Money Talks’ offerings.
4. Compliance and Speed: One of the key outputs was our ability to get influencer campaigns approved by compliance and filed with SEBI in record time. This efficiency allowed us to maintain momentum and keep the content flow uninterrupted.
5. Content Creation: We produced 40 episodes, each tailored to be informative and engaging, helping to create buzz and drive engagement.
6. Additional Efforts: Beyond influencer collaborations, we also implemented other strategies such as A/B testing for content, optimizing posting schedules, and leveraging data analytics to refine our approach continuously.

This comprehensive and innovative approach not only enhanced PayTM Money Talks’ social media presence but also positioned them as a trustworthy and engaging source of financial information

The 40 episodes garnered 10 million views. The influencer collaborations generated significant buzz and engagement across all social media platforms. This strategy not only increased brand visibility but also fostered a stronger connection between PayTM Money and their audiences.