An AI or a digital avatar that slashes video production costs? Consider it done!

When Axis Mutual Fund came to us with their challenge, we knew we had to think outside the box. Here’s how we did it:

1. Innovation: AI-powered digital avatar named “AI Vidya” designed to deliver weekly market updates through “Weekly Wisdom by Axis Mutual Fund” is one of a kind, created from scratch. We meticulously designed every aspect of her, from her appearance and attire to her manner of speaking. This level of customization meant that Axis Mutual Fund could tailor everything from the background to how information was presented.
2. Personalized Touch: Each weekly update was imbued with a personalized touch, making the information more accessible and interesting for investors.
3. Efficiency: Our process is efficient—once we receive the compliance-approved script, the video can go live within 36 hours..
4. Industry First: This initiative marked a pioneering step in the industry, positioning us as innovators in the field.
5. Engagement: By leveraging cutting-edge AI technology, we ensured that the market updates were not only timely but also captivating and informative.

This approach allowed Axis Mutual Fund to reduce dependency on costly shoots and the availability constraints of a spokesperson, while still delivering high-quality, engaging content.

The AI-powered digital avatar significantly improved the delivery and reception of weekly market updates. Investors found the updates more engaging and easier to understand, which enhanced their overall experience with the brand.