New Fund Offer (NFO)? No problem! Use AI to scale and personalise your content

At ZiWorks, we understand how crucial NFOs are, and we recognize the significant role that MFDs play in this process.

We also understand that not all MFDs have an in-house creative team. Facing this reality, we stepped up to tackle this challenge head-on. 

 

Our process was simple yet innovative:

1. Understanding the Needs: We identified the key challenges MFDs face, such as a need for more creative resources and time-efficient solutions.
2. Developing the Solution: We integrated cutting-edge audio and video cloning technology to address these issues.
3. Implementing the Strategy: We produced 5000+ personalized videos in record time by cloning the Fund Manager’s voice to read out each MFD’s details.
4. Personalizing the Content: Each video was tailored to include specific details about the MFD, making the message unique and engaging.
5. Encouraging Engagement: This approach ensured that each distributor received a compelling message, motivating them to invite NFO applications from their clients.

By cloning the Fund Manager’s voice, we delivered personalized, engaging messages. This innovative strategy made each MFD feel valued and equipped them to promote the NFO effectively to their clientele.

The personalized video campaign significantly boosted engagement and awareness for the Axis India Manufacturing Fund NFO. By blending advanced technology with creative strategies, we increased the possibility of 5000+ MFDs sharing the campaign with their clients significantly. This effort helped them raise over ₹2000 crores during the period, delivering exceptional results that exceeded our client’s expectations.